Zero to One
by Peter Thiel
About This Book
《Zero to One》是彼得·蒂尔与布莱克·马斯特斯合著的一本创业与创新类著作，内容源自蒂尔在斯坦福大学的创业课程笔记。书中提出了“从 0 到 1”的概念，强调真正的创新不是复制已有模式（从 1 到 n），而是创造全新的价值（从 0 到 1）。蒂尔通过分析硅谷创业经验，探讨了垄断、技术创新、团队构建与长期思维等核心议题，鼓励创业者思考如何打造独特且持久的企业优势。
Zero to One: Notes on Startups, or How to Build the Future
《Zero to One》是彼得·蒂尔与布莱克·马斯特斯合著的一本创业与创新类著作，内容源自蒂尔在斯坦福大学的创业课程笔记。书中提出了“从 0 到 1”的概念，强调真正的创新不是复制已有模式（从 1 到 n），而是创造全新的价值（从 0 到 1）。蒂尔通过分析硅谷创业经验，探讨了垄断、技术创新、团队构建与长期思维等核心议题，鼓励创业者思考如何打造独特且持久的企业优势。
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Key Chapters
The Challenge of the Future
When I speak of “the future,” I don’t mean a far-off date. I mean the range of possibilities shaped by choices we make today. Two distinct types of progress must be understood: globalization and technological innovation. Globalization replicates what works—it expands horizontally, building copies of success, just as China constructs cities that resemble New York or manufactures cars like those in Detroit. Innovation, on the other hand, pushes vertically—it creates something entirely new.
People often confuse these paths, but they lead to different worlds. Without innovation, we merely spread existing knowledge and end up competing for limited resources instead of creating new ones. The greatest challenge of the future is not making the world bigger, but making it better. Only vertical progress—from zero to one—moves history forward.
Looking back at the success of PayPal or Facebook, this distinction becomes clear. They didn’t expand existing systems; they built new ones. That is the essence of entrepreneurship—not squeezing into competitive markets but creating one uniquely your own. The real challenge of the future lies in believing that even in a seemingly saturated world, secrets still remain to be discovered.
Party Like It’s 1999
In the late 1990s, nearly everyone believed the internet would transform the world overnight. And it did—just not as people imagined. The bursting of the dot-com bubble erased trillions of dollars and toppled countless startups. Yet amid the rubble, seeds of the future took root. PayPal survived not by riding the wave, but by solving a real problem—secure, simple online payments.
That era taught a vital lesson: chasing hype doesn’t build great companies. Fads attract attention, but not lasting value. The survivors shared three traits—sound business models, long-term thinking, and technological insight. True entrepreneurship isn’t about moving fast; it’s about thinking deeply. In 1999, everyone cared about speed, but no one asked about direction. *Zero to One* reminds us to slow down, define our goals, and deliberately build the future.
Every Happy Company Is Different
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The Illusion of Competition
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The Last Mover Advantage
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You Are Not a Lottery Ticket
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The Power Law of Money
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Secrets
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Foundations
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The Startup as a Cult
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If You Build It, Will They Come?
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Man and Machine
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The Lessons of Clean Tech
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All Chapters in Zero to One
About the Author
Peter Thiel
彼得·蒂尔（Peter Thiel），美国企业家、投资人、思想家，PayPal 联合创始人，Facebook 早期投资者，Palantir Technologies 创始人之一。他以独特的反主流思维著称，是硅谷最具影响力的风险投资人之一。合著者布莱克·马斯特斯（Blake Masters）曾是蒂尔在斯坦福大学的学生，后成为企业家与政治人物。
Frequently Asked Questions about Zero to One
《Zero to One》是彼得·蒂尔与布莱克·马斯特斯合著的一本创业与创新类著作，内容源自蒂尔在斯坦福大学的创业课程笔记。书中提出了“从 0 到 1”的概念，强调真正的创新不是复制已有模式（从 1 到 n），而是创造全新的价值（从 0 到 1）。蒂尔通过分析硅谷创业经验，探讨了垄断、技术创新、团队构建与长期思维等核心议题，鼓励创业者思考如何打造独特且持久的企业优势。
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