Daniel Simons Books
Daniel Simons is a professor of psychology at the University of Illinois, specializing in visual cognition and human attention.
Known for: The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us, The Invisible Gorilla: How Our Intuitions Deceive Us
Books by Daniel Simons
The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us
The Invisible Gorilla explores how our minds can deceive us through six everyday illusions—attention, memory, confidence, knowledge, cause, and potential. Drawing from their famous 'gorilla experiment...
The Invisible Gorilla: How Our Intuitions Deceive Us
The Invisible Gorilla explores the ways in which our minds can deceive us, revealing how our perceptions, memories, and confidence often fail to reflect reality. Through a series of psychological expe...
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The Illusion of Attention
Most of us walk through the world believing that our eyes are like cameras, recording everything around us. The truth is quite the opposite: attention is selective, and we see only what we attend to. When people in our gorilla video fail to notice the gorilla, it shocks them not because they missed ...
From The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us
The Illusion of Memory
If attention deceives us about what we see, memory deceives us about what we know. We treat memory like a recording that can be played back at will, but it is really a dynamic reconstruction—a story remade each time we recall it. Decades of psychological research have shown that confidence and accur...
From The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us
The Illusion of Attention
Imagine focusing intently on counting basketball passes, convinced that your eyes and brain are faithfully recording everything before you. Then someone asks afterward, ‘Did you see the gorilla?’ In that moment of disbelief, everything you assume about perception begins to unravel. The illusion of ...
From The Invisible Gorilla: How Our Intuitions Deceive Us
The Illusion of Memory
Memory feels like a recording—a stable, replayable archive of our experiences. But it isn’t. It’s more like a story we continually rewrite. The illusion of memory convinces us that our recollections are fixed, accurate, and detailed, when in reality they are constructed, suggestible, and often wrong...
From The Invisible Gorilla: How Our Intuitions Deceive Us
About Daniel Simons
Daniel Simons is a professor of psychology at the University of Illinois, specializing in visual cognition and human attention.
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Daniel Simons is a professor of psychology at the University of Illinois, specializing in visual cognition and human attention.
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