Vladas Griskevicius Books
Vladas Griskevicius is a professor of marketing and psychology at the University of Minnesota, specializing in consumer behavior and evolutionary psychology.
Known for: The Rational Animal: How Evolution Made Us Smarter Than We Think
Books by Vladas Griskevicius
The Rational Animal: How Evolution Made Us Smarter Than We Think
This book explores how evolutionary psychology explains human decision-making and behavior. The authors argue that our seemingly irrational choices often make sense when viewed through the lens of evolution, showing how ancient adaptive motives shape modern life in areas such as consumer behavior, relationships, and morality.
Read SummaryKey Insights from Vladas Griskevicius
The Rational Animal Framework
Our starting point challenges the classical notion of the rational agent. Traditional economics imagines people as calculating beings who use reason to maximize utility. But real people rarely behave that way. We fall prey to biases, ignore probabilities, and are swayed by social cues and emotions. ...
From The Rational Animal: How Evolution Made Us Smarter Than We Think
The Seven Subselves
The human mind was not built as a single-purpose machine. It’s more like a Swiss Army knife containing specialized tools, each evolved to solve different problems faced by our ancestors. I call these internal guides our seven subselves: self-protection, status, affiliation, mate acquisition, mate re...
From The Rational Animal: How Evolution Made Us Smarter Than We Think
About Vladas Griskevicius
Vladas Griskevicius is a professor of marketing and psychology at the University of Minnesota, specializing in consumer behavior and evolutionary psychology.
Frequently Asked Questions
Vladas Griskevicius is a professor of marketing and psychology at the University of Minnesota, specializing in consumer behavior and evolutionary psychology.
Read Vladas Griskevicius's books in 15 minutes
Get AI-powered summaries with key insights from 1 book by Vladas Griskevicius.