Shankar Vedantam Books
Shankar Vedantam is an American journalist, writer, and science correspondent known for his work on human behavior and social science. He is the host of the popular NPR podcast 'Hidden Brain' and has written extensively about the intersection of psychology and everyday life.
Known for: The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
Books by Shankar Vedantam
The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
The Hidden Brain explores the powerful influence of unconscious biases and hidden mental processes on human behavior, decision-making, and social interactions. Shankar Vedantam uses research from psychology, neuroscience, and sociology to reveal how unseen mental patterns shape our choices in politics, business, and personal life.
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Automatic Decision-Making and Implicit Bias
Automatic thinking is the mind’s shorthand system — efficient, adaptive, and, often, dangerously imprecise. In the laboratory, psychologists have demonstrated that we make judgements about people within milliseconds based on features like facial symmetry, skin tone, or resemblance to familiar archet...
From The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
The Unconscious Influence in Politics
Politics, perhaps more than any other human enterprise, reveals how voters respond to symbols rather than substance. The hidden brain prefers simplicity and emotional resonance. When faced with a choice between candidates, people claim to analyze platforms and issues, yet studies of electoral behavi...
From The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
About Shankar Vedantam
Shankar Vedantam is an American journalist, writer, and science correspondent known for his work on human behavior and social science. He is the host of the popular NPR podcast 'Hidden Brain' and has written extensively about the intersection of psychology and everyday life.
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Shankar Vedantam is an American journalist, writer, and science correspondent known for his work on human behavior and social science. He is the host of the popular NPR podcast 'Hidden Brain' and has written extensively about the intersection of psychology and everyday life.
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