Richard H. Thaler, Cass R. Sunstein Books
Richard H. Thaler is an American economist and professor at the University of Chicago Booth School of Business, known for his pioneering work in behavioral economics and recipient of the 2017 Nobel Prize in Economic Sciences.
Known for: Nudge
Books by Richard H. Thaler, Cass R. Sunstein
Nudge
Nudge explores how small design changes in the way choices are presented can significantly influence human behavior and decision-making. Drawing on behavioral economics and psychology, Thaler and Sunstein introduce the concept of 'choice architecture'—the idea that by structuring choices in a way that nudges people toward better decisions, policymakers and organizations can improve outcomes in areas such as health, finance, and the environment without restricting freedom of choice.
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Introduction to Human Decision-Making
When we began studying economic behavior, we noticed something striking: the people in our data were not the perfectly rational agents that classical economics described. They procrastinated, made inconsistent choices, changed their minds, and routinely ignored statistical reasoning. In short, they ...
From Nudge
The Concept of Choice Architecture
Every environment where choices are made—cafeterias, websites, offices, or government forms—has an architecture. Someone decides what options to present, how to sequence them, and what defaults to use. These structural decisions influence what people choose, even when no one consciously intends to i...
From Nudge
About Richard H. Thaler, Cass R. Sunstein
Richard H. Thaler is an American economist and professor at the University of Chicago Booth School of Business, known for his pioneering work in behavioral economics and recipient of the 2017 Nobel Prize in Economic Sciences. Cass R. Sunstein is an American legal scholar and professor at Harvard Law...
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Richard H. Thaler is an American economist and professor at the University of Chicago Booth School of Business, known for his pioneering work in behavioral economics and recipient of the 2017 Nobel Prize in Economic Sciences. Cass R. Sunstein is an American legal scholar and professor at Harvard Law...
Richard H. Thaler is an American economist and professor at the University of Chicago Booth School of Business, known for his pioneering work in behavioral economics and recipient of the 2017 Nobel Prize in Economic Sciences. Cass R. Sunstein is an American legal scholar and professor at Harvard Law School, recognized for his contributions to constitutional law, behavioral economics, and public policy.
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Richard H. Thaler is an American economist and professor at the University of Chicago Booth School of Business, known for his pioneering work in behavioral economics and recipient of the 2017 Nobel Prize in Economic Sciences.
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