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Reggie Fils-Aimé Books

1 book·~10 min total read

Reggie Fils-Aimé is an American business executive best known for his tenure as President and COO of Nintendo of America from 2006 to 2019. Before joining Nintendo, he held senior roles at companies such as VH1 and Procter & Gamble.

Known for: Disrupting the Game: From the Bronx to the Top of Nintendo

Books by Reggie Fils-Aimé

Disrupting the Game: From the Bronx to the Top of Nintendo

Disrupting the Game: From the Bronx to the Top of Nintendo

biographies·10 min read

In this candid memoir, Reggie Fils-Aimé, the former President and COO of Nintendo of America, shares his journey from humble beginnings in the Bronx to becoming one of the most influential figures in the video game industry. He offers leadership lessons, personal insights, and behind-the-scenes stories from his time at Nintendo, including how he helped shape the company’s culture and global success.

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1

From the Bronx to Cornell: Foundations of Ambition

My life began in the Bronx, in a family of Haitian immigrants who were determined to give their children a better future. Our neighborhood wasn’t glamorous, but it was alive with possibility for someone willing to dream big. My parents taught me dignity, perseverance, and pride. Education became my ...

From Disrupting the Game: From the Bronx to the Top of Nintendo

2

Building a Leader: Lessons from Corporate America

I began at Procter & Gamble, where marketing wasn’t about flashy slogans—it was a science of understanding consumers. There I learned discipline and precision in business thinking. From there, at Pizza Hut, I learned how creativity could move a brand forward. I helped launch the Bigfoot Pizza campai...

From Disrupting the Game: From the Bronx to the Top of Nintendo

About Reggie Fils-Aimé

Reggie Fils-Aimé is an American business executive best known for his tenure as President and COO of Nintendo of America from 2006 to 2019. Before joining Nintendo, he held senior roles at companies such as VH1 and Procter & Gamble. He is recognized for his charismatic public presence and contributi...

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Reggie Fils-Aimé is an American business executive best known for his tenure as President and COO of Nintendo of America from 2006 to 2019. Before joining Nintendo, he held senior roles at companies such as VH1 and Procter & Gamble. He is recognized for his charismatic public presence and contributions to the gaming industry.

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Reggie Fils-Aimé is an American business executive best known for his tenure as President and COO of Nintendo of America from 2006 to 2019. Before joining Nintendo, he held senior roles at companies such as VH1 and Procter & Gamble.

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