John Brooks Books
John Brooks (1920–1993) was an American journalist and author best known for his work in The New Yorker, where he wrote about business and finance with literary flair. His works combined narrative storytelling with deep analysis, making complex financial events accessible and engaging to general readers.
Known for: Business Adventures
Books by John Brooks
Business Adventures
Business Adventures is a collection of twelve essays by John Brooks, originally published in The New Yorker during the 1960s. Each story explores a notable event or phenomenon in American business history, from the rise and fall of companies to the psychology of markets and leadership. The book offers timeless insights into corporate behavior, human nature, and the unpredictable dynamics of capitalism.
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The Fluctuation
In early 1962, the stock market shuddered. It wasn’t the catastrophic crash of 1929, but it carried a disquieting message: even in times of apparent prosperity, fear can sweep away confidence in an instant. As I reported on that collapse, I was struck by the fact that no expert, no analyst, no theor...
From Business Adventures
The Fate of the Edsel
Ford’s Edsel was supposed to represent triumph. Years of research, millions of dollars, and the finest marketing minds were poured into its design. Yet when the car finally appeared in 1957, it flopped—with a force that left the company and the public stunned. In tracing the saga of the Edsel, I dis...
From Business Adventures
About John Brooks
John Brooks (1920–1993) was an American journalist and author best known for his work in The New Yorker, where he wrote about business and finance with literary flair. His works combined narrative storytelling with deep analysis, making complex financial events accessible and engaging to general rea...
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John Brooks (1920–1993) was an American journalist and author best known for his work in The New Yorker, where he wrote about business and finance with literary flair. His works combined narrative storytelling with deep analysis, making complex financial events accessible and engaging to general rea...
John Brooks (1920–1993) was an American journalist and author best known for his work in The New Yorker, where he wrote about business and finance with literary flair. His works combined narrative storytelling with deep analysis, making complex financial events accessible and engaging to general readers.
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John Brooks (1920–1993) was an American journalist and author best known for his work in The New Yorker, where he wrote about business and finance with literary flair. His works combined narrative storytelling with deep analysis, making complex financial events accessible and engaging to general readers.
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