John A. List Books
John A. List is an American economist known for his pioneering work in field experiments and behavioral economics.
Known for: The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
Books by John A. List
The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
In The Voltage Effect, economist John A. List explores why some ideas and innovations succeed on a large scale while others fail to take off. Drawing on decades of behavioral economics research and real-world experiments, List identifies the key factors that determine whether an idea can 'scale' effectively. He provides insights into decision-making, incentives, and organizational design, offering practical lessons for entrepreneurs, policymakers, and leaders seeking to turn promising concepts into impactful realities.
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Defining Scalability
When I talk about scalability, I’m not merely describing growth. Growth can occur for many reasons—luck, marketing, momentum—but scalability refers to something deeper: the ability of an idea to maintain its effectiveness as it expands. It’s the capacity to preserve the original magic across scale. ...
From The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
The Five Vital Signs of Scalable Ideas
Standing before an idea that shines in early trials, I always ask myself: does it exhibit the five vital signs of scalability? Over years of experiments and entrepreneurship, I’ve found these signs to be remarkably predictive: false positives, representativeness, false negatives, incentives, and spi...
From The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale
About John A. List
John A. List is an American economist known for his pioneering work in field experiments and behavioral economics. He is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago and has served as Chief Economist for Uber and Lyft. His research focuses on under...
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John A. List is an American economist known for his pioneering work in field experiments and behavioral economics. He is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago and has served as Chief Economist for Uber and Lyft. His research focuses on under...
John A. List is an American economist known for his pioneering work in field experiments and behavioral economics. He is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago and has served as Chief Economist for Uber and Lyft. His research focuses on understanding human behavior in real-world settings and applying economic principles to solve practical problems.
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John A. List is an American economist known for his pioneering work in field experiments and behavioral economics.
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