Spencer Rascoff Books
Spencer Rascoff is the co-founder and former CEO of Zillow, and a serial entrepreneur in the technology and real estate sectors.
Known for: Zillow Talk: The New Rules of Real Estate
Books by Spencer Rascoff
Zillow Talk: The New Rules of Real Estate
In Zillow Talk, Spencer Rascoff and Stan Humphries, the CEO and Chief Economist of Zillow, use big data to reveal surprising truths about the housing market. They explore how location, timing, and even street names can influence home values, and they debunk common real estate myths with data-driven insights. The book offers practical advice for buyers, sellers, and renters navigating the modern real estate landscape.
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The Myth of Location
For decades, REALTORS® would repeat a mantra: 'location, location, location.' We’ve all heard it, and many of us believe it defines value as something inherent to geography. Yet, when we look deeper using Zillow data, we find that the truth of location is far more granular. It’s not simply a ZIP cod...
From Zillow Talk: The New Rules of Real Estate
Timing and Market Cycles
Timing is perhaps the most misunderstood element of real estate. Everyone wants to 'buy low and sell high,' yet few can confidently define what 'low' and 'high' mean in housing. Through years of Zillow research, we observed how seasonal and cyclical patterns drive surprising trends. Historically, li...
From Zillow Talk: The New Rules of Real Estate
About Spencer Rascoff
Spencer Rascoff is the co-founder and former CEO of Zillow, and a serial entrepreneur in the technology and real estate sectors.
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Spencer Rascoff is the co-founder and former CEO of Zillow, and a serial entrepreneur in the technology and real estate sectors.
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