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Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon Books

1 book·~10 min total read

Patrick Van Der Pijl is the CEO of Business Models Inc. and producer of the bestselling book Business Model Generation.

Known for: Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

Books by Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

design·10 min read

Design a Better Business introduces a comprehensive framework for innovation and strategy using visual thinking, design tools, and business modeling. It provides practical methods for teams to explore new ideas, prototype business models, and create value through design-driven approaches. The book emphasizes experimentation, collaboration, and customer-centric thinking to help organizations navigate uncertainty and build sustainable growth.

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Key Insights from Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon

1

Design Thinking as a Strategic Mindset

At the core of our approach is design thinking — not as a buzzword, but as a deeply human way of solving complex problems. In business, it means starting with empathy, not efficiency. Most traditional strategies begin by asking, 'What can we sell?' Design thinking begins by asking, 'What do people r...

From Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

2

The Double Loop: Balancing Exploration and Execution

One of the most common innovation pitfalls we’ve observed is the split between those exploring the future and those executing today’s business. The Double Loop model bridges this divide. It brings together *exploration* — the search for what’s next — and *execution* — the optimization of what exists...

From Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

About Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Solomon

Patrick Van Der Pijl is the CEO of Business Models Inc. and producer of the bestselling book Business Model Generation. Justin Lokitz is a strategy designer and managing director at Business Models Inc. Lisa Kay Solomon is a leadership educator and coauthor of Moments of Impact, focusing on design t...

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Patrick Van Der Pijl is the CEO of Business Models Inc. and producer of the bestselling book Business Model Generation. Justin Lokitz is a strategy designer and managing director at Business Models Inc. Lisa Kay Solomon is a leadership educator and coauthor of Moments of Impact, focusing on design thinking and innovation in organizations.

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Patrick Van Der Pijl is the CEO of Business Models Inc. and producer of the bestselling book Business Model Generation.

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