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Patrick Van Der Pijl Books

1 book·~10 min total read

Patrick Van Der Pijl is the CEO of Business Models Inc.

Known for: Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

Books by Patrick Van Der Pijl

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

design·10 min read

Design a Better Business introduces a comprehensive framework for innovation and strategy using visual thinking, design tools, and business modeling. It provides practical methods for teams to explore new ideas, prototype business models, and create value through design-driven approaches. The book emphasizes experimentation, collaboration, and customer-centric thinking to help organizations navigate uncertainty and build sustainable growth.

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1

Design Thinking as a Strategic Mindset

At the core of our approach is design thinking — not as a buzzword, but as a deeply human way of solving complex problems. In business, it means starting with empathy, not efficiency. Most traditional strategies begin by asking, 'What can we sell?' Design thinking begins by asking, 'What do people r...

From Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

2

The Double Loop: Balancing Exploration and Execution

One of the most common innovation pitfalls we’ve observed is the split between those exploring the future and those executing today’s business. The Double Loop model bridges this divide. It brings together *exploration* — the search for what’s next — and *execution* — the optimization of what exists...

From Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation

About Patrick Van Der Pijl

Patrick Van Der Pijl is the CEO of Business Models Inc.

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Patrick Van Der Pijl is the CEO of Business Models Inc.

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