Nir Eyal Books
Nir Eyal is an author, lecturer, and behavioral design expert known for his work on the intersection of psychology, technology, and business. He previously wrote the bestselling book 'Hooked: How to Build Habit-Forming Products' and has taught at Stanford University.
Known for: Hooked: How to Build Habit-Forming Products, Indistractable, Indistractable: How to Control Your Attention and Choose Your Life
Books by Nir Eyal
Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products explores the psychology behind why some products capture widespread attention while others fail. Drawing on behavioral design principles, Nir Eyal introduce...
Indistractable
Indistractable explains how to regain control over your attention and make deliberate choices about how you spend your time. Drawing on behavioral psychology and practical strategies, Nir Eyal shows r...
Indistractable: How to Control Your Attention and Choose Your Life
Indistractable explains how to regain control over your attention and make deliberate choices about how you spend your time. Drawing on behavioral psychology and practical strategies, Nir Eyal explore...
Key Insights from Nir Eyal
The Hook Model: Creating User Habits
The Hook Model serves as the backbone of this book. I developed it from years of observation and research into behavioral psychology and technology products. Its central insight is that habits are not accidental; they can be engineered through cycles of triggers, actions, rewards, and investments. W...
From Hooked: How to Build Habit-Forming Products
Step 1: Trigger – The Spark That Starts It All
Every behavior begins with a trigger, and in designing products, we must understand both external and internal triggers. External triggers are the visible cues—notifications, emails, ads—that invite users to act. But the true power of habit lies in internal triggers: emotions or thoughts that push p...
From Hooked: How to Build Habit-Forming Products
The Psychology of Distraction
To understand how distraction works, we first need to explore the emotional engine beneath it. Many people assume they get distracted because their surroundings are too noisy or because they lack discipline. Yet the culprit lies deeper—in what I call internal triggers. These triggers are uncomfortab...
From Indistractable
Mastering Internal Triggers
When I learned to notice my own emotional triggers, I discovered a powerful truth: it’s not discomfort that causes distraction—it’s our relationship with discomfort. The goal isn’t to suppress or escape it, but to change how we respond. In *Indistractable*, I teach readers to approach these feelings...
From Indistractable
Understanding Distraction
Before we can control our attention, we must understand what pulls it away. Distraction isn’t simply about external noise; it often begins within. Every action we take is driven by the desire to escape discomfort. When people procrastinate, overeat, or endlessly browse, they aren’t primarily seeking...
From Indistractable: How to Control Your Attention and Choose Your Life
Internal Triggers
Every distraction starts from within. When you check your phone during a conversation, it’s not the notification that compels you—it’s the impulse to relieve a feeling: curiosity, anxiety, or restlessness. The key to becoming indistractable is not to suppress these triggers but to make peace with th...
From Indistractable: How to Control Your Attention and Choose Your Life
About Nir Eyal
Nir Eyal is an author, lecturer, and behavioral design expert known for his work on the intersection of psychology, technology, and business. He previously wrote the bestselling book 'Hooked: How to Build Habit-Forming Products' and has taught at Stanford University.
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Nir Eyal is an author, lecturer, and behavioral design expert known for his work on the intersection of psychology, technology, and business. He previously wrote the bestselling book 'Hooked: How to Build Habit-Forming Products' and has taught at Stanford University.
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