Marc Stickdorn Books
Marc Stickdorn is a service design expert and co-founder of More Than Metrics.
Known for: This Is Service Design Doing: Applying Service Design Thinking in the Real World, This Is Service Design Thinking: Basics, Tools, Cases
Books by Marc Stickdorn
This Is Service Design Doing: Applying Service Design Thinking in the Real World
This book provides a comprehensive, hands-on guide to applying service design thinking in real-world contexts. It offers practical methods, tools, and case studies to help teams co-create and implemen...
This Is Service Design Thinking: Basics, Tools, Cases
This Is Service Design Thinking introduces the principles and practices of service design, combining theoretical foundations with practical tools and real-world case studies. It explains how to design...
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Understanding Service Design and the Double Diamond Process
Service design starts with a mindset. Before we dive into methods, we need to understand what it means to approach challenges as designers of experiences rather than products. In our practice, we describe service design as the human-centered, iterative process of creating systems that serve people e...
From This Is Service Design Doing: Applying Service Design Thinking in the Real World
Core Principles: Co-Creation, Sequencing, Evidencing, and Holistic Thinking
Service design operates through a set of core principles that form our professional compass. Co-creation is the first and most fundamental. Every service is co-produced — not only between provider and consumer but among teams, departments, and even technologies. In our experience, the best ideas eme...
From This Is Service Design Doing: Applying Service Design Thinking in the Real World
The Five Principles of Service Design
Every profession has its guiding principles, and for service design, five core ideas form the backbone of our practice: being user-centered, co-creative, sequencing, evidencing, and holistic. These principles are not theoretical slogans; they are deeply practical lenses that shape every project. Be...
From This Is Service Design Thinking: Basics, Tools, Cases
The Service Design Process: An Iterative Journey
Service design is less a linear process than a living cycle of exploration, creation, and reflection. Many frameworks have been proposed — from the Double Diamond to iterative loops of research, ideation, and prototyping — but all share the same rhythm: understanding before designing, co-creating be...
From This Is Service Design Thinking: Basics, Tools, Cases
About Marc Stickdorn
Marc Stickdorn is a service design expert and co-founder of More Than Metrics.
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Marc Stickdorn is a service design expert and co-founder of More Than Metrics.
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