Justin Lokitz Books
Justin Lokitz is a strategy designer and managing director at Business Models Inc.
Known for: Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
Books by Justin Lokitz
Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
Design a Better Business introduces a comprehensive framework for innovation and strategy using visual thinking, design tools, and business modeling. It provides practical methods for teams to explore new ideas, prototype business models, and create value through design-driven approaches. The book emphasizes experimentation, collaboration, and customer-centric thinking to help organizations navigate uncertainty and build sustainable growth.
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Design Thinking as a Strategic Mindset
At the core of our approach is design thinking — not as a buzzword, but as a deeply human way of solving complex problems. In business, it means starting with empathy, not efficiency. Most traditional strategies begin by asking, 'What can we sell?' Design thinking begins by asking, 'What do people r...
From Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
The Double Loop: Balancing Exploration and Execution
One of the most common innovation pitfalls we’ve observed is the split between those exploring the future and those executing today’s business. The Double Loop model bridges this divide. It brings together *exploration* — the search for what’s next — and *execution* — the optimization of what exists...
From Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation
About Justin Lokitz
Justin Lokitz is a strategy designer and managing director at Business Models Inc.
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Justin Lokitz is a strategy designer and managing director at Business Models Inc.
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