Andrew McAfee Books
Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and cofounder of the MIT Initiative on the Digital Economy. He is known for his research on how digital technologies are changing business, the economy, and society.
Known for: Leading Digital: Turning Technology into Business Transformation, Machine, Platform, Crowd: Harnessing Our Digital Future, The Geek Way: The Radical Mindset That Drives Extraordinary Results, The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
Books by Andrew McAfee

Leading Digital: Turning Technology into Business Transformation
Leading Digital: Turning Technology into Business Transformation explores how large traditional companies can harness digital technologies to drive transformation and achieve competitive advantage. Dr...

Machine, Platform, Crowd: Harnessing Our Digital Future
Machine, Platform, Crowd: Harnessing Our Digital Future explores how businesses and societies can adapt to the rapid technological changes driven by artificial intelligence, digital platforms, and the...

The Geek Way: The Radical Mindset That Drives Extraordinary Results
In The Geek Way, Andrew McAfee explores how the mindset and methods of 'geeks'—those who embrace experimentation, data, and rapid iteration—are transforming organizations and driving innovation. Drawi...

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
In this influential work, MIT scholars Erik Brynjolfsson and Andrew McAfee explore how digital technologies are reshaping economies, societies, and the nature of work. They argue that we are entering ...
Key Insights from Andrew McAfee
Defining Digital Mastery
When we speak of 'digital mastery,' we are describing a distinctive state of organizational maturity—not simply proficiency in adopting technology, but a holistic ability to harness it for business transformation. During our research, we discovered that companies fall into four broad categories depe...
From Leading Digital: Turning Technology into Business Transformation
The Digital Advantage
One of the most compelling discoveries in our research came from analyzing performance data. Across industries, Digital Masters consistently outperform their peers—not marginally, but dramatically. Companies ranking high on digital mastery show increased revenue generation, higher profitability, and...
From Leading Digital: Turning Technology into Business Transformation
The Machine: Intelligence Beyond Intuition
When we talk about machines today, we mean something astonishingly different from what our twentieth-century predecessors imagined. Today's machines learn from data, refine themselves, and generate insights no human could reach in the same span of time. Artificial intelligence no longer just follows...
From Machine, Platform, Crowd: Harnessing Our Digital Future
Human vs. Machine: Complementarity, Not Competition
Throughout history, humans have celebrated the uniqueness of our reasoning, the subtlety of our judgment, the empathy behind our decisions. Yet the evidence of recent decades forces us to reconsider that pride. Across sectors, from credit analysis to medical diagnostics, data-driven systems have out...
From Machine, Platform, Crowd: Harnessing Our Digital Future
The Rise of the Geek Way
The Geek Way didn’t appear out of nowhere. It emerged from cultural and technological shifts that loosened the hold of traditional management orthodoxy. When I studied early technology innovators, I noticed a pattern: they were run by people unwilling to play by bureaucratic rules. Their motivation ...
From The Geek Way: The Radical Mindset That Drives Extraordinary Results
Four Norms of the Geek Way
After years of research, I found that the Geek Way rests on four behavioral norms—science, ownership, speed, and openness. They act as cultural cornerstones, shaping how decisions are made, how teams operate, and how organizations evolve. ‘Science’ is about anchoring belief to evidence. Geeks insis...
From The Geek Way: The Radical Mindset That Drives Extraordinary Results
About Andrew McAfee
Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and cofounder of the MIT Initiative on the Digital Economy. He is known for his research on how digital technologies are changing business, the economy, and society. McAfee is also the coauthor of several influenti...
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Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and cofounder of the MIT Initiative on the Digital Economy. He is known for his research on how digital technologies are changing business, the economy, and society. McAfee is also the coauthor of several influenti...
Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and cofounder of the MIT Initiative on the Digital Economy. He is known for his research on how digital technologies are changing business, the economy, and society. McAfee is also the coauthor of several influential books, including The Second Machine Age and Machine, Platform, Crowd.
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Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and cofounder of the MIT Initiative on the Digital Economy. He is known for his research on how digital technologies are changing business, the economy, and society.
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