Ya Xu Books
Ya Xu leads data science at LinkedIn, focusing on experimentation and analytics.
Known for: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
Books by Ya Xu
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
This book provides a comprehensive guide to designing, running, and interpreting online controlled experiments, commonly known as A/B tests. It offers practical insights into experimentation at scale, covering topics such as statistical validity, data collection, and organizational adoption of experimentation culture. Written by industry experts from Microsoft and Google, it serves as a definitive resource for professionals seeking to make data-driven decisions through trustworthy experimentation.
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The Evolution and Power of Online Controlled Experiments
When we first began to apply controlled experimentation to online products, we were standing on the shoulders of giants. The very logic underpinning A/B tests comes from centuries of scientific development — from agricultural yield experiments in the 18th century to randomized clinical trials in med...
From Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
Designing Experiments: From Hypotheses to Metrics
Every trustworthy experiment starts with a question. The hardest part is rarely data collection — it’s asking something worth measuring. A good hypothesis is specific, falsifiable, and grounded in user behavior. Before running the test, I always ask: *What decision will this result inform?* If you c...
From Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
About Ya Xu
Ya Xu leads data science at LinkedIn, focusing on experimentation and analytics.
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Ya Xu leads data science at LinkedIn, focusing on experimentation and analytics.
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