Viktor Mayer-Schönberger, Kenneth Cukier Books
Viktor Mayer-Schönberger is a professor of Internet Governance and Regulation at the University of Oxford. Kenneth Cukier is the Data Editor for The Economist.
Known for: Big Data: A Revolution That Will Transform How We Live, Work, and Think
Books by Viktor Mayer-Schönberger, Kenneth Cukier
Big Data: A Revolution That Will Transform How We Live, Work, and Think
This book explores how the explosion of data is transforming business, government, and society. The authors explain the shift from small, structured datasets to massive, unstructured ones, and how this change enables new insights and decision-making approaches. They discuss the implications of big data for privacy, innovation, and the future of human judgment.
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The Shift from Small Samples to Large Datasets
In the past, analysis was a matter of compromise. A scientist, marketer, or policymaker would base decisions on subsets—samples drawn carefully to represent the whole. But those samples were limited, inevitably incomplete. In contrast, big data allows us to consider entire datasets, encompassing mil...
From Big Data: A Revolution That Will Transform How We Live, Work, and Think
From Causation to Correlation
For centuries, science and philosophy pursued causation—the search for why things happen. We sought mechanisms, explanations, and rational structures. Big data challenges this model by shifting attention toward patterns of correlation, toward what happens rather than why. When Amazon recommends pro...
From Big Data: A Revolution That Will Transform How We Live, Work, and Think
About Viktor Mayer-Schönberger, Kenneth Cukier
Viktor Mayer-Schönberger is a professor of Internet Governance and Regulation at the University of Oxford. Kenneth Cukier is the Data Editor for The Economist. Both are recognized experts in technology policy and data-driven innovation.
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Viktor Mayer-Schönberger is a professor of Internet Governance and Regulation at the University of Oxford. Kenneth Cukier is the Data Editor for The Economist.
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