Thomas Erikson Books

Every era breeds its own kind of narcissism. What makes ours stand out is how visible and validated it has become. In today’s world, self-promotion isn’t just accepted; it’s rewarded. The rise of digital platforms gives everyone a personal stage, and many use it to trumpet how extraordinary they are...

From Surrounded by Idiots

I’ve always believed that communication fails when we forget that other people see the world differently than we do. The behavioral color model—Red, Yellow, Green, and Blue—helps decode those differences. Reds are bold and decisive. Yellows are energetic and creative. Greens are empathetic and depen...

From Surrounded by Idiots

The four-color model simplifies the complexity of human behavior into a framework that is easy to remember and apply. The idea is rooted in the DISC theory of behavioral psychology, which categorizes people by dominant traits that influence their communication and decisions. In my adaptation, these ...

From Surrounded By Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

If you’ve ever dealt with someone who seems impatient, competitive, or commanding, you’ve likely met a Red. Reds are the natural leaders, the ones who push forward regardless of obstacles. They hate wasting time and view indecision as weakness. Their communication style is direct, sometimes brutally...

From Surrounded By Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)