Susan Weinschenk Books
Susan Weinschenk, Ph. D.
Known for: 100 Things Every Designer Needs To Know About People, 100 Things Every Designer Should Know About People
Books by Susan Weinschenk
100 Things Every Designer Needs To Know About People
This book bridges psychology and design, explaining how people see, read, remember, and make decisions. Drawing on cognitive, perceptual, and social psychology, Dr. Susan Weinschenk provides practical...
100 Things Every Designer Should Know About People
This book explains the psychology behind how people see, read, remember, and make decisions, offering practical insights for designers to create more effective and user-friendly designs. It covers top...
Key Insights from Susan Weinschenk
Vision and Perception
Every design begins with what people see, but seeing isn’t a passive process—it’s interpretation. Our eyes send information to the brain, yet what we perceive depends on contrast, pattern, and expectation. I remind designers that human vision is optimized for differentiation, not details. We notice ...
From 100 Things Every Designer Needs To Know About People
Reading and Comprehension
Designers often assume users will read everything carefully. Psychology says otherwise. People rarely read; they scan. Eye-tracking studies show users create visual paths shaped by tasks and expectations, often skipping large amounts of text. When reading on screens, short paragraphs, clear headings...
From 100 Things Every Designer Needs To Know About People
How People See
As designers, our work begins with vision, because seeing is the gateway to understanding. People don’t see the world as it is; they see patterns, contrasts, and familiar structures. In my research and experience, I’ve learned that vision is not a passive act. The brain interprets visual information...
From 100 Things Every Designer Should Know About People
How People Read
Reading is a complex cognitive process, and most designers underestimate how little of the text people actually absorb. Users rarely read linearly; they scan. They look for headings, keywords, and anchor phrases. Eye-tracking studies confirm that readers often follow patterns like the F-shaped scann...
From 100 Things Every Designer Should Know About People
About Susan Weinschenk
Susan Weinschenk, Ph.D., is a behavioral psychologist who applies psychology to design and technology. She has over 30 years of experience in user experience, behavioral science, and communication, and is known for her work on how people think, decide, and interact with digital products.
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Susan Weinschenk, Ph. D.
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