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Rom Brafman Books

1 book·~10 min total read

Ori Brafman is a New York Times bestselling author and organizational expert known for his work on human behavior and leadership. Rom Brafman is a psychologist specializing in social and clinical psychology.

Known for: Click: The Magic of Instant Connections

Books by Rom Brafman

Click: The Magic of Instant Connections

Click: The Magic of Instant Connections

psychology·10 min read

“Click: The Magic of Instant Connections” explores the psychological and social mechanisms behind the phenomenon of instant rapport—why we sometimes feel an immediate bond with certain people or groups. Drawing on research in psychology, neuroscience, and sociology, the authors identify key factors that foster these connections, such as vulnerability, proximity, resonance, and shared values. The book offers insights into how to cultivate meaningful relationships in both personal and professional contexts.

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Key Insights from Rom Brafman

1

The Science of Connection: Our Brains on Rapport

When we speak of clicking, we often describe it as chemistry—and that metaphor proves surprisingly accurate. Neuroscience reveals that our brains are wired for connection. Mirror neurons, for example, are specialized cells that fire both when we act and when we observe someone else acting, enabling ...

From Click: The Magic of Instant Connections

2

The Power of Vulnerability: Opening the Gate to Connection

Most people imagine that connection comes from confidence, charisma, or social skills—but in truth, it is often vulnerability that forges the fastest bond. When we let our guard down, we signal authenticity. Others instinctively trust what is real, not polished. In our interviews, those moments of s...

From Click: The Magic of Instant Connections

About Rom Brafman

Ori Brafman is a New York Times bestselling author and organizational expert known for his work on human behavior and leadership. Rom Brafman is a psychologist specializing in social and clinical psychology.

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Ori Brafman is a New York Times bestselling author and organizational expert known for his work on human behavior and leadership. Rom Brafman is a psychologist specializing in social and clinical psychology.

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