Rohit Bhargava Books
Rohit Bhargava is a marketing expert, author, and keynote speaker known for his work on non-obvious thinking and brand authenticity. He has served as a marketing strategist and founded the Non-Obvious Company, focusing on helping organizations be more innovative and human.
Known for: Non-Obvious: How to Think Different, Curate Ideas & Predict the Future, Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Books by Rohit Bhargava
Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
Non-Obvious explores how to identify emerging trends and think differently about the future. Rohit Bhargava presents a method for curating ideas and recognizing patterns that others overlook, helping ...
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Personality Not Included explores how brands and organizations can regain authenticity and emotional connection with their audiences. Rohit Bhargava argues that personality is the missing ingredient i...
Key Insights from Rohit Bhargava
Seeing the Invisible: Predicting the Future Through Human Behavior
When I talk about trend prediction, many assume it’s about making guesses. They imagine pundits with bold statements and flashy forecasts that rarely come true. But the real work of predicting the future is about quiet observation. It’s about human beings. Every trend begins as a shift in behavior—s...
From Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
The Haystack Method: A Process for Curating Ideas That Matter
The Haystack Method is my five-step process designed to help anyone become a 'trend curator.' The name reflects the challenge we face: finding meaning in an overwhelming abundance of information. Every day we’re surrounded by data—articles, tweets, photos, ads, conversations. It’s like standing in f...
From Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
Defining Personality
Personality, as I describe it, is the soul behind a brand — the collection of traits, attitudes, and stories that give it character. It’s not the same as image or reputation. Image is what you project; personality is what you *are*. Reputation is what others believe about you; personality is how you...
From Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
The Authenticity Gap
The authenticity gap is the dangerous space between what a company says and what it truly is. It emerges when organizations over-engineer communication and isolate decisions from human perspective. Somewhere between compliance, marketing optimization, and brand risk management, the message loses its...
From Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
About Rohit Bhargava
Rohit Bhargava is a marketing expert, author, and keynote speaker known for his work on non-obvious thinking and brand authenticity. He has served as a marketing strategist and founded the Non-Obvious Company, focusing on helping organizations be more innovative and human.
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Rohit Bhargava is a marketing expert, author, and keynote speaker known for his work on non-obvious thinking and brand authenticity. He has served as a marketing strategist and founded the Non-Obvious Company, focusing on helping organizations be more innovative and human.
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