Rohit Bhargava Books
Rohit Bhargava is a marketing expert, author, and keynote speaker known for his work on non-obvious thinking and brand authenticity. He has served as a marketing strategist and founded the Non-Obvious Company, focusing on helping organizations be more innovative and human.
Known for: Non-Obvious: How to Think Different, Curate Ideas & Predict the Future, Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Books by Rohit Bhargava
Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
Non-Obvious explores how to identify emerging trends and think differently about the future. Rohit Bhargava presents a method for curating ideas and recognizing patterns that others overlook, helping ...
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
In a marketplace crowded with polished campaigns, automated responses, and carefully managed public images, many brands still feel strangely forgettable. Rohit Bhargava’s Personality Not Included argu...
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Seeing the Invisible: Predicting the Future Through Human Behavior
When I talk about trend prediction, many assume it’s about making guesses. They imagine pundits with bold statements and flashy forecasts that rarely come true. But the real work of predicting the future is about quiet observation. It’s about human beings. Every trend begins as a shift in behavior—s...
From Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
The Haystack Method: A Process for Curating Ideas That Matter
The Haystack Method is my five-step process designed to help anyone become a 'trend curator.' The name reflects the challenge we face: finding meaning in an overwhelming abundance of information. Every day we’re surrounded by data—articles, tweets, photos, ads, conversations. It’s like standing in f...
From Non-Obvious: How to Think Different, Curate Ideas & Predict the Future
Personality Gives Brands a Human Soul
The most memorable brands do not merely look different; they feel different. Bhargava argues that personality is the soul behind a brand, the set of qualities that makes it seem human, relatable, and distinct. This is not the same as image, which is the surface a company projects, or reputation, whi...
From Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
The Authenticity Gap Destroys Trust Fast
Customers are remarkably good at detecting the distance between what a company says and what it really is. Bhargava calls this distance the authenticity gap: the dangerous space between promise and reality. It appears when organizations make claims that sound inspiring in public but behave different...
From Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Stories Make Brands Meaningful and Memorable
Facts inform, but stories persuade. Bhargava highlights storytelling as one of the most powerful ways to reveal brand personality because stories carry emotion, context, conflict, and meaning. People rarely build loyalty around abstract claims like “quality,” “innovation,” or “customer focus.” They ...
From Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
Fear and Bureaucracy Kill Brand Character
Many organizations do not lose personality because they lack creative people; they lose it because systems gradually reward caution over character. Bhargava identifies several barriers to personality, including bureaucracy, committee-driven decisions, legal overprotection, fear of controversy, and a...
From Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back
About Rohit Bhargava
Rohit Bhargava is a marketing expert, author, and keynote speaker known for his work on non-obvious thinking and brand authenticity. He has served as a marketing strategist and founded the Non-Obvious Company, focusing on helping organizations be more innovative and human.
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Rohit Bhargava is a marketing expert, author, and keynote speaker known for his work on non-obvious thinking and brand authenticity. He has served as a marketing strategist and founded the Non-Obvious Company, focusing on helping organizations be more innovative and human.
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