Ori Brafman Books

When we speak of clicking, we often describe it as chemistry—and that metaphor proves surprisingly accurate. Neuroscience reveals that our brains are wired for connection. Mirror neurons, for example, are specialized cells that fire both when we act and when we observe someone else acting, enabling ...

From Click: The Magic of Instant Connections

Most people imagine that connection comes from confidence, charisma, or social skills—but in truth, it is often vulnerability that forges the fastest bond. When we let our guard down, we signal authenticity. Others instinctively trust what is real, not polished. In our interviews, those moments of s...

From Click: The Magic of Instant Connections

In the decades following 9/11, the information landscape changed more dramatically than any weapon or technology ever could. Once, military and corporate leaders could manage the flow of information—they decided who needed to know what, and when. But now, with social media and digital connectivity, ...

From Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership

Radical inclusion is more than diversity or representation—it’s the conviction that everyone deserves to belong and contribute meaningfully to the shared mission. In traditional systems, inclusion was often treated as a moral or procedural matter. But what we discovered is that inclusion, done right...

From Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership