Oli Mould Books
Oli Mould is a British cultural geographer and academic at Royal Holloway, University of London. His research focuses on urban creativity, cultural industries, and the politics of space.
Known for: Against Creativity
Books by Oli Mould
Against Creativity
In this critical work, Oli Mould challenges the modern obsession with creativity as a driver of economic growth and personal success. He argues that creativity has been co-opted by neoliberal capitalism, turning what was once a radical and collective force into a tool for profit and control. Mould calls for reclaiming creativity as a means of resistance and social transformation, urging readers to imagine alternative futures beyond the constraints of market logic.
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The Neoliberal Capture of Creativity
To understand what has gone wrong, we must begin with how neoliberalism operates. Neoliberalism, as I use the term, refers not simply to economics but to a way of seeing the world — an ideology that turns every form of value into market value. Within this framework, creativity becomes a commodity. G...
From Against Creativity
Creativity and the Entrepreneurial Self
Neoliberal culture trains us to think of ourselves as entrepreneurs of the self. We brand our identities, market our talents, and cultivate our networks as if our lives were start-ups in endless beta. Within this world, creativity is recast as the ultimate personal asset. The 'creative individual' i...
From Against Creativity
About Oli Mould
Oli Mould is a British cultural geographer and academic at Royal Holloway, University of London. His research focuses on urban creativity, cultural industries, and the politics of space. He is known for his critical perspectives on how creativity and innovation are shaped by neoliberal ideologies.
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Oli Mould is a British cultural geographer and academic at Royal Holloway, University of London. His research focuses on urban creativity, cultural industries, and the politics of space.
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