Michael Easter Books

To manage a crisis effectively, you must understand what a crisis truly is. Many organizations mistake crises for temporary public-relations hiccups, but in reality, a crisis is any event that threatens to harm people, property, or reputation. Early in my career, I learned that defining a crisis thr...

From The Comfort Crisis

Leadership during crisis reveals the true strength of an organization’s culture. When disaster strikes, structures of authority become stress-tested. Those who have invested in trust and internal communication before the crisis fare dramatically better than those who attempt to improvise in chaos. ...

From The Comfort Crisis

For most of human history, scarcity was our default state. Our ancestors lived in environments where famine, predators, and uncertainty ruled their days. Every fruit found, every hunt completed, every shelter built could mean the difference between survival and death. Under those conditions, natural...

From Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

Our modern environment is engineered to exploit our scarcity instincts. Tech companies, food manufacturers, and even social media platforms have all mastered the art of triggering our ancient circuits. The intermittent reward — the next like, the next update, the next sweet bite — keeps us returning...

From Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

Human history is a saga of struggle against the elements. From hunting and gathering on African plains to surviving ice ages, we evolved through adversity. Our genes are designed for uncertainty and stress—for running, starving, escaping predators, and cooperating to hunt. It’s these challenges that...

From The Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self

To test these ideas, I embarked on a thirty-three-day backcountry hunt in Alaska. The journey stripped away all contact with the modern world. The environment was brutal—temperatures plunged, food ran scarce, and every day was marked by hunger and exhaustion. During the first week, I was miserable; ...

From The Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self