Michael E. Raynor Books
Raynor is a director at Deloitte Services LP and an expert in corporate strategy and innovation.
Known for: The Innovator’s Solution: Creating and Sustaining Successful Growth
Books by Michael E. Raynor
The Innovator’s Solution: Creating and Sustaining Successful Growth
In this influential work, Christensen and Raynor expand on the theory of disruptive innovation first introduced in 'The Innovator’s Dilemma'. They provide a framework for managers and entrepreneurs to identify new growth opportunities and build businesses that can sustain innovation over time. The book explores how companies can create markets for disruptive technologies and maintain long-term success by understanding customer needs and market evolution.
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Defining the Challenge of Growth
Every manager craves growth—but not all growth is created equal. To understand why, I often draw a distinction between sustaining innovations and disruptive ones. Sustaining innovations make good products better: they improve what already exists for demanding, high-end customers. Disruptive innovati...
From The Innovator’s Solution: Creating and Sustaining Successful Growth
Identifying New Growth Opportunities
The most fertile ground for growth is where customers are not consuming at all—areas of nonconsumption. Traditional market research tends to overlook such spaces because it asks existing customers what they want, rather than observing what jobs people are trying to get done but cannot. When I say 'j...
From The Innovator’s Solution: Creating and Sustaining Successful Growth
About Michael E. Raynor
Raynor is a director at Deloitte Services LP and an expert in corporate strategy and innovation.
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Raynor is a director at Deloitte Services LP and an expert in corporate strategy and innovation.
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