Mark R. McNeilly Books
Mark R. McNeilly is an American author, lecturer, and business strategist.
Known for: Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Books by Mark R. McNeilly
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
This book applies the ancient Chinese military strategist Sun Tzu’s principles from *The Art of War* to modern business strategy. McNeilly identifies six key strategic principles that can help managers and leaders gain competitive advantage, outthink rivals, and adapt to changing environments. The work bridges Eastern philosophy and Western management theory, offering practical insights for leadership, competition, and organizational success.
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Principle 1 – Win All Without Fighting
Sun Tzu teaches that the highest form of victory is one achieved without fighting. In business, this means success gained through strategic positioning, not destructive competition. The corporations that prosper most sustainably are those that redefine markets, change rules, and make competitors irr...
From Sun Tzu and the Art of Business: Six Strategic Principles for Managers
Principle 2 – Avoid Strength, Attack Weakness
Too often, companies waste vast amounts of energy confronting competitors at their strongest points. Sun Tzu warns against this folly. The wise strategist identifies where the opponent is brittle, not where they are reinforced. In business, this principle involves discernment, creativity, and subtle...
From Sun Tzu and the Art of Business: Six Strategic Principles for Managers
About Mark R. McNeilly
Mark R. McNeilly is an American author, lecturer, and business strategist. He has extensive experience in marketing and management at IBM and Lenovo and teaches at the University of North Carolina at Chapel Hill. His works focus on applying classical strategic wisdom to modern business and leadershi...
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Mark R. McNeilly is an American author, lecturer, and business strategist. He has extensive experience in marketing and management at IBM and Lenovo and teaches at the University of North Carolina at Chapel Hill. His works focus on applying classical strategic wisdom to modern business and leadershi...
Mark R. McNeilly is an American author, lecturer, and business strategist. He has extensive experience in marketing and management at IBM and Lenovo and teaches at the University of North Carolina at Chapel Hill. His works focus on applying classical strategic wisdom to modern business and leadership contexts.
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Mark R. McNeilly is an American author, lecturer, and business strategist.
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