Marco Iansiti Books
Marco Iansiti is the David Sarnoff Professor of Business Administration at Harvard Business School, specializing in digital transformation and technology strategy.
Known for: Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
Books by Marco Iansiti
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
This book explores how artificial intelligence and digital networks are transforming the foundations of business strategy and leadership. Marco Iansiti and Karim R. Lakhani analyze how data-driven and software-centric models redefine scale, scope, and learning, enabling organizations to compete in unprecedented ways. Drawing on examples from leading firms, they show how AI reshapes operations, innovation, and value creation across industries.
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The Digital Operating Model
When we first examined the operations of AI-driven companies, one feature stood out: they run on digital operating models, not physical workflows. In traditional firms, scaling a process requires adding people, equipment, or capital—each new layer introducing friction. In contrast, a digital operati...
From Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
The Shift from Traditional Firms to AI-Driven Firms
Most businesses still think of themselves in industrial terms: goods flow through supply chains, people make decisions, and performance depends on coordination. AI-driven firms invert this logic. They replace process-based hierarchy with data-centric intelligence. Instead of individuals processing i...
From Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
About Marco Iansiti
Marco Iansiti is the David Sarnoff Professor of Business Administration at Harvard Business School, specializing in digital transformation and technology strategy.
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Marco Iansiti is the David Sarnoff Professor of Business Administration at Harvard Business School, specializing in digital transformation and technology strategy.
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