Marc Stickdorn, Jakob Schneider Books
Marc Stickdorn is a German service design consultant and co-founder of More Than Metrics, known for his work in service design education and innovation. Jakob Schneider is a German designer specializing in visual communication and service design, co-authoring this influential book on the discipline.
Known for: This Is Service Design Thinking: Basics, Tools, Cases
Books by Marc Stickdorn, Jakob Schneider
This Is Service Design Thinking: Basics, Tools, Cases
This Is Service Design Thinking introduces the principles and practices of service design, combining theoretical foundations with practical tools and real-world case studies. It explains how to design and improve services by focusing on user experience, co-creation, and holistic thinking, bridging the gap between design and business strategy.
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The Five Principles of Service Design
Every profession has its guiding principles, and for service design, five core ideas form the backbone of our practice: being user-centered, co-creative, sequencing, evidencing, and holistic. These principles are not theoretical slogans; they are deeply practical lenses that shape every project. Be...
From This Is Service Design Thinking: Basics, Tools, Cases
The Service Design Process: An Iterative Journey
Service design is less a linear process than a living cycle of exploration, creation, and reflection. Many frameworks have been proposed — from the Double Diamond to iterative loops of research, ideation, and prototyping — but all share the same rhythm: understanding before designing, co-creating be...
From This Is Service Design Thinking: Basics, Tools, Cases
About Marc Stickdorn, Jakob Schneider
Marc Stickdorn is a German service design consultant and co-founder of More Than Metrics, known for his work in service design education and innovation. Jakob Schneider is a German designer specializing in visual communication and service design, co-authoring this influential book on the discipline.
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Marc Stickdorn is a German service design consultant and co-founder of More Than Metrics, known for his work in service design education and innovation. Jakob Schneider is a German designer specializing in visual communication and service design, co-authoring this influential book on the discipline.
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