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Luc De Brabandere Books

1 book·~10 min total read

Luc De Brabandere es filósofo y socio sénior en Boston Consulting Group, especializado en creatividad y pensamiento estratégico.

Known for: Thinking in New Boxes: A New Paradigm for Business Creativity

Books by Luc De Brabandere

Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity

creativity·10 min read

Thinking in New Boxes propone un enfoque innovador para fomentar la creatividad empresarial. Los autores, consultores de Boston Consulting Group, argumentan que en lugar de pensar 'fuera de la caja', las organizaciones deben aprender a crear nuevas cajas —nuevos marcos mentales— que les permitan redefinir problemas, descubrir oportunidades y adaptarse al cambio. El libro ofrece herramientas prácticas para cuestionar suposiciones, generar ideas y transformar la manera en que las empresas innovan.

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Key Insights from Luc De Brabandere

1

Defining Boxes

When Alan and I talk about 'boxes,' we are not speaking in the language of children's toys or computer hardware. A box is a set of mental models—a configuration of beliefs, assumptions, and expectations that shape the way you see the world. Every decision you make begins inside one of these boxes. I...

From Thinking in New Boxes: A New Paradigm for Business Creativity

2

The Limits of Existing Boxes

Most organizations succeed precisely because they have built strong boxes—mental frameworks that allow them to repeat success. These boxes codify what worked yesterday and provide clarity for day-to-day decisions. But the more successful a box becomes, the more invisible it grows. Managers begin to ...

From Thinking in New Boxes: A New Paradigm for Business Creativity

About Luc De Brabandere

Luc De Brabandere es filósofo y socio sénior en Boston Consulting Group, especializado en creatividad y pensamiento estratégico.

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Luc De Brabandere es filósofo y socio sénior en Boston Consulting Group, especializado en creatividad y pensamiento estratégico.

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