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Lisa Cron Books

1 book·~10 min total read

Lisa Cron is a story coach, speaker, and former publishing professional. She has worked in publishing, television, and literary agencies, and teaches writing at UCLA Extension Writers’ Program.

Known for: Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

Books by Lisa Cron

Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

writing·10 min read

Wired for Story explains how recent discoveries in neuroscience reveal why certain stories captivate readers. Lisa Cron shows writers how to craft narratives that engage the brain’s natural craving for meaning and emotional connection, offering practical techniques to build compelling plots and characters that resonate deeply with readers.

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Key Insights from Lisa Cron

1

The Brain on Story

The act of reading is far more than decoding words—it’s a biological and emotional experience. Neuroscience shows that stories activate the brain’s sensory cortices, mirror neurons, and emotional centers in exactly the same way real experiences do. When your protagonist walks into danger, your reade...

From Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

2

What the Brain Craves

The human brain hungers not for information but for meaning. Facts alone never satisfy; it is the ‘why’ that feeds us. Every scene, every line, must serve that deep craving by illuminating cause and effect. The brain automatically looks for connections—why things happen, how actions lead to conseque...

From Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence

About Lisa Cron

Lisa Cron is a story coach, speaker, and former publishing professional. She has worked in publishing, television, and literary agencies, and teaches writing at UCLA Extension Writers’ Program. Her work focuses on the intersection of storytelling and cognitive science.

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Lisa Cron is a story coach, speaker, and former publishing professional. She has worked in publishing, television, and literary agencies, and teaches writing at UCLA Extension Writers’ Program.

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