Katy Milkman Books
Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, specializing in behavioral economics and decision-making. Her research focuses on understanding how people can make better choices and how insights from behavioral science can be applied to improve lives.
Known for: How to Change: The Science of Getting from Where You Are to Where You Want to Be
Books by Katy Milkman
How to Change: The Science of Getting from Where You Are to Where You Want to Be
In this book, behavioral scientist Katy Milkman explores the science behind personal change and how to overcome common barriers to achieving goals. Drawing on research in psychology and economics, she provides evidence-based strategies for making lasting improvements in habits, health, and productivity. The book offers practical tools for individuals and organizations to design environments that foster positive change.
Read SummaryKey Insights from Katy Milkman
The Fresh Start Effect
One of the most powerful levers we can use to spark change is what I call the 'fresh start effect.' Research shows that we are far more motivated to pursue our goals when we feel like we’re turning a page in our lives—when one chapter closes and another begins. These temporal landmarks—like New Year...
From How to Change: The Science of Getting from Where You Are to Where You Want to Be
Impulsivity and Temptation Bundling
Every one of us faces the same inner tug-of-war: short-term temptations versus long-term aspirations. You might know you should work out, but the allure of a favorite show or game usually wins. Instead of fighting that impulse head-on, I propose an embrace-and-redirect approach called 'temptation bu...
From How to Change: The Science of Getting from Where You Are to Where You Want to Be
About Katy Milkman
Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, specializing in behavioral economics and decision-making. Her research focuses on understanding how people can make better choices and how insights from behavioral science can be applied to improve lives. She is als...
Read more
Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, specializing in behavioral economics and decision-making. Her research focuses on understanding how people can make better choices and how insights from behavioral science can be applied to improve lives. She is als...
Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, specializing in behavioral economics and decision-making. Her research focuses on understanding how people can make better choices and how insights from behavioral science can be applied to improve lives. She is also the co-founder of the Behavior Change for Good Initiative.
Frequently Asked Questions
Katy Milkman is a professor at the Wharton School of the University of Pennsylvania, specializing in behavioral economics and decision-making. Her research focuses on understanding how people can make better choices and how insights from behavioral science can be applied to improve lives.
Read Katy Milkman's books in 15 minutes
Get AI-powered summaries with key insights from 1 book by Katy Milkman.