Karen Dillon Books
Karen Dillon is the author of "Competing Against Luck: The Story of Innovation and Customer Choice". Their work explores themes of strategy and has influenced readers worldwide.
Known for: Competing Against Luck: The Story of Innovation and Customer Choice
Books by Karen Dillon
Competing Against Luck: The Story of Innovation and Customer Choice
In this influential work, Clayton M. Christensen and his coauthors introduce the 'Jobs to Be Done' theory, explaining how successful innovation stems from understanding the real jobs customers are trying to accomplish. The book provides a framework for predicting innovation success by focusing on customer motivations rather than demographics or product features.
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The 'Jobs to Be Done' Theory: Understanding Customer Behavior
At the heart of this work lies the simple yet profound observation that customers don’t buy products—they hire them. This concept emerged as my research team and I sought to understand why innovations fail even when companies do everything 'right.' Market segmentation models, psychographic data, and...
From Competing Against Luck: The Story of Innovation and Customer Choice
Why Traditional Segmentation Fails: Rethinking Markets and Customers
Businesses have long relied on segmentation models that group customers by age, income, gender, or region. These categories are tidy, and they give decision-makers numbers to work with. Yet they tell us little about why people make choices. Two consumers might share the same demographics yet hire co...
From Competing Against Luck: The Story of Innovation and Customer Choice
About Karen Dillon
Karen Dillon is the author of "Competing Against Luck: The Story of Innovation and Customer Choice". Their work explores themes of strategy and has influenced readers worldwide.
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Karen Dillon is the author of "Competing Against Luck: The Story of Innovation and Customer Choice". Their work explores themes of strategy and has influenced readers worldwide.
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