John Zeratsky Books
John Zeratsky is a designer, writer, and former partner at Google Ventures who focuses on time management and productivity.
Known for: Make Time: How to Focus on What Matters Every Day, Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Books by John Zeratsky
Make Time: How to Focus on What Matters Every Day
Make Time is a practical and refreshingly humane productivity book about taking back control of your attention in a world engineered to fragment it. Rather than promising perfect efficiency, Jake Knap...
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Sprint is a practical guide that introduces a unique five-day process for solving tough problems, developing prototypes, and testing ideas with customers. Created by Jake Knapp at Google Ventures and ...
Key Insights from John Zeratsky
A Flexible Framework Beats Perfect Plans
Most productivity systems fail for a simple reason: they assume life will behave itself. Make Time begins with the opposite assumption. Days are messy, work is unpredictable, and attention is constantly under attack. Instead of giving readers a rigid schedule or a universal morning routine, Jake Kna...
From Make Time: How to Focus on What Matters Every Day
Choose One Daily Highlight
A day without a clear priority is easily consumed by other people’s demands. That is why the first step in Make Time is to choose a daily Highlight: the activity, project, or moment that would make the day feel worthwhile if it actually happened. This is not necessarily the most urgent task. It is t...
From Make Time: How to Focus on What Matters Every Day
Protect Focus With Laser Attention
Attention is rarely lost all at once; it is stolen in tiny fragments. A glance at email becomes ten minutes. One notification opens a spiral of tabs. A quick check of social media leaves your mind buzzing long after the screen goes dark. In Make Time, the Laser step is about creating the conditions ...
From Make Time: How to Focus on What Matters Every Day
Technology Defaults Shape Your Behavior
Many people think they lack discipline, when the real problem is that their tools are designed to hijack attention. One of Make Time’s most powerful insights is that technology is not neutral. Apps, devices, and platforms are built to maximize engagement, not to protect your priorities. Infinite fee...
From Make Time: How to Focus on What Matters Every Day
Energy Drives Better Attention
Focus is not just a cognitive skill; it is a physical state. The Energize step in Make Time recognizes that attention depends heavily on the condition of the body. When you are underslept, sedentary, overstimulated, or running on sugar and stress, concentration becomes fragile. Instead of treating p...
From Make Time: How to Focus on What Matters Every Day
Reflection Turns Days Into Experiments
Improvement rarely comes from grand resolutions; it comes from paying attention to what actually works. That is the purpose of the Reflect step in Make Time. At the end of the day, the authors encourage a brief review: Did you make time for your Highlight? Did you feel focused? What affected your en...
From Make Time: How to Focus on What Matters Every Day
About John Zeratsky
John Zeratsky is a designer, writer, and former partner at Google Ventures who focuses on time management and productivity.
Frequently Asked Questions
John Zeratsky is a designer, writer, and former partner at Google Ventures who focuses on time management and productivity.
Read John Zeratsky's books in 15 minutes
Get AI-powered summaries with key insights from 2 books by John Zeratsky.