Jerry Hirshberg Books
Jerry Hirshberg is an American designer and entrepreneur best known as the founding president of Nissan Design International (NDI). Before joining Nissan, he worked as a design manager at General Motors.
Known for: The Creative Priority: Driving Innovative Business in the Real World: Putting Innovation to Work in Your Business
Books by Jerry Hirshberg
The Creative Priority: Driving Innovative Business in the Real World: Putting Innovation to Work in Your Business
In this insightful work, Jerry Hirshberg, founder and president of Nissan Design International (NDI), shares his experiences leading one of the most innovative design organizations in the automotive industry. The book explores how creativity can be cultivated and integrated into business practices, offering practical lessons on fostering innovation, collaboration, and design thinking within corporate environments.
Read SummaryKey Insights from Jerry Hirshberg
Founding Nissan Design International (NDI)
NDI began as both a bold experiment and a leap of faith. When Nissan approached me to establish a design studio in Southern California, the idea itself was radical. Car design at that time was deeply tied to corporate headquarters and centralized hierarchies. The Japanese design culture prized harmo...
From The Creative Priority: Driving Innovative Business in the Real World: Putting Innovation to Work in Your Business
Defining Creativity in Business
Before I could teach creativity, I had to redefine it. Too often, creativity is misunderstood as spontaneous inspiration—a sudden spark granted to gifted individuals. In business, this misconception is lethal because it suggests that innovation depends on luck rather than discipline. My experience t...
From The Creative Priority: Driving Innovative Business in the Real World: Putting Innovation to Work in Your Business
About Jerry Hirshberg
Jerry Hirshberg is an American designer and entrepreneur best known as the founding president of Nissan Design International (NDI). Before joining Nissan, he worked as a design manager at General Motors. His career has been marked by a commitment to integrating creativity and business strategy, maki...
Read more
Jerry Hirshberg is an American designer and entrepreneur best known as the founding president of Nissan Design International (NDI). Before joining Nissan, he worked as a design manager at General Motors. His career has been marked by a commitment to integrating creativity and business strategy, maki...
Jerry Hirshberg is an American designer and entrepreneur best known as the founding president of Nissan Design International (NDI). Before joining Nissan, he worked as a design manager at General Motors. His career has been marked by a commitment to integrating creativity and business strategy, making him a respected voice in design leadership.
Frequently Asked Questions
Jerry Hirshberg is an American designer and entrepreneur best known as the founding president of Nissan Design International (NDI). Before joining Nissan, he worked as a design manager at General Motors.
Read Jerry Hirshberg's books in 15 minutes
Get AI-powered summaries with key insights from 1 book by Jerry Hirshberg.