Jens Müller Books
Jens Müller is a German graphic designer and author known for his work in corporate design and design history. He runs the design studio Optik in Düsseldorf and has published several books on graphic design.
Known for: History of Graphic Design: Vol. 1 (1890–1959) & Vol. 2 (1960–Today), Logo Modernism
Books by Jens Müller
History of Graphic Design: Vol. 1 (1890–1959) & Vol. 2 (1960–Today)
This two-volume work offers a comprehensive visual chronicle of the history of graphic design from its beginnings in the late 19th century to the present day. Jens Müller presents iconic works, pionee...
Logo Modernism
Logo Modernism es un estudio exhaustivo de la identidad visual corporativa durante el período modernista (1940–1980). El libro analiza más de 6,000 logotipos, organizados según principios formales com...
Key Insights from Jens Müller
The Birth of Modern Graphic Design (1890–1919)
The late 19th century marked the moment design stepped away from pure ornament and embraced communication. The world was changing rapidly — industrialization brought mass production, cities filled with posters and advertisements, and artists began to explore how beauty could blend with function. Art...
From History of Graphic Design: Vol. 1 (1890–1959) & Vol. 2 (1960–Today)
The Interwar Period and Avant-Garde Movements (1920–1939)
After the trauma of the First World War, design found itself in dialogue with radical ideas of reconstruction and modernity. The avant-garde took hold across Europe. Bauhaus in Germany redefined what design could be — merging art, architecture, and functionality. Constructivism in Russia introduced ...
From History of Graphic Design: Vol. 1 (1890–1959) & Vol. 2 (1960–Today)
Historical Context: The Rise of Modernism in Postwar Design
After the destruction of the Second World War, designers around the world faced a new challenge: how to rebuild visual culture in an age of technological optimism and global reconstruction. Modernism, which had its intellectual roots in the Bauhaus and Constructivism, offered both a visual and moral...
From Logo Modernism
Formal Principles: Geometry, Grids, and Typographic Clarity
Modernist logo design is governed by a few enduring principles—geometry, modularity, and typographic clarity. These are not arbitrary stylistic preferences. They stem from a conviction that visual order mirrors mental order. The designer, like an engineer or architect, structures information so that...
From Logo Modernism
About Jens Müller
Jens Müller is a German graphic designer and author known for his work in corporate design and design history. He runs the design studio Optik in Düsseldorf and has published several books on graphic design.
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Jens Müller is a German graphic designer and author known for his work in corporate design and design history. He runs the design studio Optik in Düsseldorf and has published several books on graphic design.
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