James H. Gilmore Books
Gilmore is a business strategist and co-founder of Strategic Horizons LLP, focusing on innovation and customer experience design.
Known for: The Experience Economy: Work Is Theatre & Every Business a Stage
Books by James H. Gilmore
The Experience Economy: Work Is Theatre & Every Business a Stage
In this influential business book, Pine and Gilmore argue that the economy has evolved beyond goods and services into an era where experiences are the primary source of economic value. They explain how companies can stage memorable experiences that engage customers on emotional, physical, intellectual, and even spiritual levels, transforming ordinary transactions into meaningful events. The book provides frameworks and examples for designing and managing experiences that differentiate brands and create lasting customer loyalty.
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From Commodities to Experiences: The Progression of Economic Value
To understand the Experience Economy, we must trace the evolution of economic value itself. Pine and Gilmore illustrate this by moving through four progressive stages of economic output: commodities, goods, services, and experiences. Commodities—the raw materials we extract—are the foundation of all...
From The Experience Economy: Work Is Theatre & Every Business a Stage
Work as Theatre: Every Business a Stage
In the Experience Economy, Pine and Gilmore invite us to view work through an entirely new metaphor—**theatre**. Imagine that every interaction between a business and its customer is a scene, actors are employees, the store is the set, and the product is a prop that helps advance the story. Under th...
From The Experience Economy: Work Is Theatre & Every Business a Stage
About James H. Gilmore
Gilmore is a business strategist and co-founder of Strategic Horizons LLP, focusing on innovation and customer experience design.
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Gilmore is a business strategist and co-founder of Strategic Horizons LLP, focusing on innovation and customer experience design.
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