Ian H. Robertson Books
Ian H. Robertson is a professor of psychology at Trinity College Dublin and a leading neuroscientist.
Known for: The Winner Effect: The Neuroscience of Success and Failure
Books by Ian H. Robertson
The Winner Effect: The Neuroscience of Success and Failure
In this book, Ian Robertson explores how success changes the brain and behavior, revealing the neuroscience behind winning and losing. He explains how power and achievement can alter dopamine levels, confidence, and decision-making, offering insights into how individuals and societies can harness these effects for better outcomes.
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The Biology of Winning: Dopamine and Confidence
Every success releases dopamine in the brain’s reward system: the nucleus accumbens, prefrontal cortex, and ventral tegmental area all participate in this biochemical celebration. Dopamine is more than the molecule of pleasure—it is the signal of motivation, anticipation, and learning. When an anima...
From The Winner Effect: The Neuroscience of Success and Failure
Power, Decision-Making, and the Shadow Side of Success
The human brain is exquisitely sensitive to power. Gaining authority changes how we perceive the world, and neuroscience shows that power actually modulates brain function, particularly in areas responsible for empathy and social judgment. When we rise in status, the prefrontal cortex recalibrates, ...
From The Winner Effect: The Neuroscience of Success and Failure
About Ian H. Robertson
Ian H. Robertson is a professor of psychology at Trinity College Dublin and a leading neuroscientist. His research focuses on the brain mechanisms underlying attention, emotion, and success. He has written several books on psychology and neuroscience and is widely recognized for his ability to make ...
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Ian H. Robertson is a professor of psychology at Trinity College Dublin and a leading neuroscientist. His research focuses on the brain mechanisms underlying attention, emotion, and success. He has written several books on psychology and neuroscience and is widely recognized for his ability to make ...
Ian H. Robertson is a professor of psychology at Trinity College Dublin and a leading neuroscientist. His research focuses on the brain mechanisms underlying attention, emotion, and success. He has written several books on psychology and neuroscience and is widely recognized for his ability to make complex scientific ideas accessible to general readers.
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Ian H. Robertson is a professor of psychology at Trinity College Dublin and a leading neuroscientist.
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