Heather Fraser Books
Heather Fraser is a business strategist and educator known for her work in design thinking and innovation leadership. She co-founded Rotman DesignWorks at the University of Toronto and has helped organizations integrate design thinking into their strategic processes.
Known for: The Design Thinking Workbook
Books by Heather Fraser
The Design Thinking Workbook
This practical workbook introduces readers to the principles and methods of design thinking, guiding them through exercises and frameworks to apply creative problem-solving in business and innovation contexts. It emphasizes empathy, ideation, prototyping, and iteration as key steps to develop user-centered solutions.
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Discovery: Understanding People and Contexts
Everything begins with empathy. In the discovery phase, I encourage you to suspend judgment and open yourself to observation and inquiry. The world is filled with unmet needs, frustrations, and small moments that reveal opportunity—but only if you know how to look and listen. Empathy isn’t about sy...
From The Design Thinking Workbook
Design: Giving Shape to Ideas
Once you’ve gathered insights through discovery, the next step is design—where exploration becomes creation. In this phase, I guide you to turn empathy-driven insights into tangible concepts. You’re no longer merely understanding the world; you’re beginning to reshape it. Design starts with ideatio...
From The Design Thinking Workbook
About Heather Fraser
Heather Fraser is a business strategist and educator known for her work in design thinking and innovation leadership. She co-founded Rotman DesignWorks at the University of Toronto and has helped organizations integrate design thinking into their strategic processes.
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Heather Fraser is a business strategist and educator known for her work in design thinking and innovation leadership. She co-founded Rotman DesignWorks at the University of Toronto and has helped organizations integrate design thinking into their strategic processes.
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