Guy Kawasaki Books

Every masterpiece begins with a strong canvas. In social media terms, that canvas is your profile. The first impression you make online happens before you utter a word—it lies in how you present yourself visually and verbally. We emphasize the importance of consistency across platforms. Your headsho...

From The Art of Social Media: Power Tips for Power Users

If your profile is your foundation, your content is the building that rises from it. Social media runs on content—it is the fuel for engagement, discovery, and reputation. We teach that successful content creation stems from clarity and creativity. Before you post anything, ask yourself: does this s...

From The Art of Social Media: Power Tips for Power Users

Every beginning is fragile. The world will not roll out a red carpet for your idea; it will question it, mock it, or ignore it entirely. That’s why the art of starting begins with conviction, not convenience. You must first define what you believe in, in a way that others can believe too. Many entre...

From The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Even if your idea is brilliant, it lives or dies by how the world perceives it. Positioning is about helping people understand why you matter. I often say: if you don’t position yourself, someone else will—and probably incorrectly. Entrepreneurs struggle not because they lack value but because they ...

From The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

I was lucky to grow up in Hawaii, a place that taught me about community before I ever learned the word. My parents, of Japanese descent, weren’t wealthy, but they were rich in discipline and generosity. My father worked for the state, my mother was a housewife, and both instilled in me the simple b...

From Wise Guy: Lessons from a Life

In 1983, I joined Apple as one of its original Macintosh evangelists, though at the time, I barely knew what that word meant. My friend Mike Boich recruited me, and the moment I walked into Apple, I was hit by something I’d never experienced before—a sense of creative urgency, of people obsessed wit...

From Wise Guy: Lessons from a Life