Gad Saad Books
Gad Saad is a Lebanese-Canadian evolutionary behavioral scientist, professor of marketing at Concordia University, and popular public intellectual. Known for his work on consumer behavior and evolutionary psychology, he is also the author of 'The Parasitic Mind' and host of 'The Saad Truth' podcast, where he discusses science, reason, and freedom of thought.
Known for: The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, The Saad Truth About Happiness: 8 Secrets for Leading the Good Life
Books by Gad Saad
The Parasitic Mind: How Infectious Ideas Are Killing Common Sense
In this provocative work, evolutionary behavioral scientist Gad Saad argues that certain ideas—what he calls 'idea pathogens'—have spread through academia and culture, undermining reason, science, and...
The Saad Truth About Happiness: 8 Secrets for Leading the Good Life
In this book, evolutionary behavioral scientist Gad Saad explores the science and philosophy of happiness through the lens of evolutionary psychology. Drawing on research, personal anecdotes, and humo...
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The Evolutionary Framework: Understanding the Spread of Maladaptive Ideas
To explain how our collective reasoning became so vulnerable to viral nonsense, I turn to evolutionary psychology—the only framework that truly integrates our biological heritage with our cultural behavior. We evolved complex cognitive systems for survival and reproduction, but those same systems ca...
From The Parasitic Mind: How Infectious Ideas Are Killing Common Sense
From Enlightenment to Endarkenment: How Reason Was Compromised
The Enlightenment liberated humankind from superstition by enthroning reason and empirical inquiry. Think of it as the moment we collectively recognized that our minds, properly disciplined, could understand the universe without appeal to authority or dogma. Yet for all its brilliance, that legacy h...
From The Parasitic Mind: How Infectious Ideas Are Killing Common Sense
Secret 1 – Live Authentically
The first and most essential step toward happiness is to live authentically. If there is one message I wish readers to internalize, it is this: authenticity is psychological oxygen. Without it, our emotional life suffocates. Modern society, however, rewards conformity and punishes candor. Many peopl...
From The Saad Truth About Happiness: 8 Secrets for Leading the Good Life
Secret 2 – Pursue Purpose, Not Pleasure
Pleasure is seductive, but it is not synonymous with happiness. Evolution designed us to seek pleasure as a reward for adaptive behavior — eating, mating, socializing. Yet, when pleasure becomes the goal rather than a byproduct of meaningful activity, we fall into what I call the 'hedonic treadmill....
From The Saad Truth About Happiness: 8 Secrets for Leading the Good Life
About Gad Saad
Gad Saad is a Lebanese-Canadian evolutionary behavioral scientist, professor of marketing at Concordia University, and popular public intellectual. Known for his work on consumer behavior and evolutionary psychology, he is also the author of 'The Parasitic Mind' and host of 'The Saad Truth' podcast,...
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Gad Saad is a Lebanese-Canadian evolutionary behavioral scientist, professor of marketing at Concordia University, and popular public intellectual. Known for his work on consumer behavior and evolutionary psychology, he is also the author of 'The Parasitic Mind' and host of 'The Saad Truth' podcast,...
Gad Saad is a Lebanese-Canadian evolutionary behavioral scientist, professor of marketing at Concordia University, and popular public intellectual. Known for his work on consumer behavior and evolutionary psychology, he is also the author of 'The Parasitic Mind' and host of 'The Saad Truth' podcast, where he discusses science, reason, and freedom of thought.
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Gad Saad is a Lebanese-Canadian evolutionary behavioral scientist, professor of marketing at Concordia University, and popular public intellectual. Known for his work on consumer behavior and evolutionary psychology, he is also the author of 'The Parasitic Mind' and host of 'The Saad Truth' podcast, where he discusses science, reason, and freedom of thought.
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