Gabriel Weinberg Books

The idea of *super thinking* arises from an awareness that the world’s best thinkers rarely rely on a single framework. They succeed because they can shift viewpoints fluidly, applying multiple mental models to interpret any given challenge. In our journey as practitioners and researchers, Lauren an...

From Super Thinking: The Big Book of Mental Models

Physics and mathematics offer some of the clearest mental models for understanding growth, interaction, and thresholds. Concepts like *critical mass*, *compounding*, and *feedback loops* show how small changes accumulate and trigger large outcomes. Consider the idea of compounding. In finance, it d...

From Super Thinking: The Big Book of Mental Models

Every startup faces the same daunting reality: there are dozens of possible ways to grow, and limited time and resources to test them. It’s tempting to chase every opportunity, but without structure, you’ll spread yourself thin. That’s why we created the Bullseye Framework—a method to narrow your fo...

From Traction: How Any Startup Can Achieve Explosive Customer Growth

Growth doesn’t happen in a vacuum—it emerges from channels that connect your startup to real people. Across industries, we’ve identified nineteen distinct paths to traction, each with its own mechanics, mindset, and strengths. Understanding them gives you a library of possibilities for experimentati...

From Traction: How Any Startup Can Achieve Explosive Customer Growth