Emily Balcetis Books
Emily Balcetis is an associate professor of psychology at New York University. Her research focuses on visual perception, motivation, and goal pursuit.
Known for: Clearer, Closer, Better: How Successful People See the World
Books by Emily Balcetis
Clearer, Closer, Better: How Successful People See the World
A mind-expanding exploration of how perception shapes success, written by social psychologist Emily Balcetis. The book explains how the ways we literally see the world influence our motivation, decision-making, and ability to achieve goals. Drawing on cutting-edge research in visual perception and behavioral science, Balcetis shows how to close the gap between what we see and what we want, offering practical strategies to improve focus, persistence, and performance.
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The Science of Seeing
Our perception begins with physical sight, but it hardly ends there. Vision isn’t a simple projection onto the retina—it’s a selective, interpretive process shaped by our goals, beliefs, and emotions. Decades of psychological and neuroscientific research show that what we attend to visually determin...
From Clearer, Closer, Better: How Successful People See the World
Perceptual Biases
Every day, we interpret the world through filters. Biases function as those invisible lenses, distorting how we judge possibility. People motivated by fear see risks looming larger; people burdened by self-doubt perceive goals as farther away. These distortions are not flaws of character—they are pr...
From Clearer, Closer, Better: How Successful People See the World
About Emily Balcetis
Emily Balcetis is an associate professor of psychology at New York University. Her research focuses on visual perception, motivation, and goal pursuit. She has published widely in academic journals and is known for her engaging public talks on how perception influences behavior and success.
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Emily Balcetis is an associate professor of psychology at New York University. Her research focuses on visual perception, motivation, and goal pursuit.
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