Derek Thompson Books
Derek Thompson is a senior editor at The Atlantic and a frequent contributor to NPR. He writes about economics, media, and culture, and is known for his insightful analysis of trends shaping modern society.
Known for: Abundance, Hit Makers: The Science of Popularity in an Age of Distraction
Books by Derek Thompson

Abundance
This book argues that many of America's most pressing crises—from housing shortages and high costs of living to climate change and slow scientific progress—are the result of "chosen scarcities." The a...

Hit Makers: The Science of Popularity in an Age of Distraction
In this book, Atlantic senior editor Derek Thompson explores the hidden psychology and economics behind why certain ideas, products, and cultural phenomena become extraordinarily popular. Through exam...
Key Insights from Derek Thompson
Beyond Scarcity: The Supply-Side Mistake and the Choice to Build
The central economic error of modern American politics has been the decoupling of supply and demand. In the real world, these forces are inextricably linked; in our politics, they have been divvied up between the parties. The Republican Party claimed the mantle of the "supply side," but their versio...
From Abundance
The Urban Engine: Agglomeration, Mobility, and the Housing Crisis
There is a profound irony in the American mythos: we lionize the frontier, yet our prosperity has always been forged in our cities. Horace Greeley famously advised, "Go West, young man," but he himself went to New York City to make his fortune. Cities are the engines of our economy, the places where...
From Abundance
The Myth of Virality
For years, people have clung to the fantasy that virality is a spontaneous, democratic process—a spark that suddenly catches fire across millions of screens. But as I discovered through my research, genuine randomness is rare. Most hits don’t explode out of nowhere. They are strategically placed, re...
From Hit Makers: The Science of Popularity in an Age of Distraction
The Power of Familiarity
Human psychology is drawn to the recognizable. We find security in patterns that feel safe, yet thrilling when slightly altered. In this section, I delve into the 'mere exposure effect,' a phenomenon proven by decades of psychological research: repeated exposure increases our affection toward an obj...
From Hit Makers: The Science of Popularity in an Age of Distraction
About Derek Thompson
Derek Thompson is a senior editor at The Atlantic and a frequent contributor to NPR. He writes about economics, media, and culture, and is known for his insightful analysis of trends shaping modern society.
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Derek Thompson is a senior editor at The Atlantic and a frequent contributor to NPR. He writes about economics, media, and culture, and is known for his insightful analysis of trends shaping modern society.
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