David Travis, Philip Hodgson Books
David Travis and Philip Hodgson are experienced UX consultants and trainers with decades of experience in user research and usability. They have worked with global organizations to improve user experience practices and have authored numerous articles and courses on UX research and design.
Known for: Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Books by David Travis, Philip Hodgson
Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
This book provides a comprehensive guide to the mindset and methods of professional UX researchers. It teaches readers how to plan, conduct, and analyze user research to inform design decisions and business strategies. Through practical examples and case studies, the authors show how to think critically about user behavior, communicate insights effectively, and integrate research into agile and design processes.
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Understanding User-Centered Design
User-centered design begins with the humility of acknowledging that our assumptions about users are almost always incomplete. When we say a design is user-centered, we mean that it evolves from evidence—not intuition. In our work, we’ve seen teams that start with ideas and teams that start with rese...
From Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Planning User Research
Every good study begins with a question worth asking. Planning research is about transforming curiosities into structured inquiries. Too often, teams rush into conducting interviews without first defining their goal, leading to data that is interesting but inconclusive. In our experience, effective ...
From Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
About David Travis, Philip Hodgson
David Travis and Philip Hodgson are experienced UX consultants and trainers with decades of experience in user research and usability. They have worked with global organizations to improve user experience practices and have authored numerous articles and courses on UX research and design.
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David Travis and Philip Hodgson are experienced UX consultants and trainers with decades of experience in user research and usability. They have worked with global organizations to improve user experience practices and have authored numerous articles and courses on UX research and design.
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