David Lewis Books
David Lewis is a British psychologist and author known for his work in consumer behavior and neuromarketing. He founded Mindlab International and has written extensively on the psychology of shopping and emotional responses to marketing stimuli.
Known for: The Brain Sell: When Science Meets Shopping, The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed, What Philosophy Can Teach You About Being a Better Leader
Books by David Lewis
The Brain Sell: When Science Meets Shopping
This book explores how neuroscience and psychology are used in marketing and retail to influence consumer behavior. David Lewis, a pioneer in neuromarketing, reveals how the brain responds to advertis...
The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
The Bullseye Principle provides a practical guide to mastering intention-based communication for leaders and professionals. Drawing on behavioral science and corporate training experience, the authors...
What Philosophy Can Teach You About Being a Better Leader
This book explores how philosophical thinking can enhance leadership effectiveness. Drawing on ideas from great philosophers, the authors show how leaders can cultivate wisdom, ethical clarity, and cr...
Key Insights from David Lewis
The Subconscious Brain and Decision-Making
Most consumers, when asked why they bought a specific product, will cite logical reasons—a good deal, superior quality, convenience. Yet brain-imaging techniques tell a different story. Long before our conscious reasoning begins, the subconscious brain evaluates choices using emotional shorthand. In...
From The Brain Sell: When Science Meets Shopping
Emotions and Sensory Triggers in Advertising
Emotions are the real currency of commerce. Every advertisement aims not merely to inform but to stir an affective response that predisposes the viewer toward purchase. Through decades of experimental studies, I’ve witnessed how sensors measuring skin conductance and facial microexpressions reveal t...
From The Brain Sell: When Science Meets Shopping
Understanding the Bullseye Metaphor: Clarity, Authenticity, and Intention
The Bullseye Metaphor is simple yet profound. Picture a target with concentric circles — at the center lies your purpose, the reason you’re communicating in the first place. Surrounding that center are layers that represent method, emotion, tone, and delivery. Most people throw words at their audien...
From The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
Shaping Perception and Collaboration through Intention
Intention isn’t just a private thought — it’s an invisible current that guides perception. In leadership, every gesture and word signals something about what you stand for. Your team doesn’t just hear instructions; they experience your intention behind those instructions. That’s why aligning inner p...
From The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed
The Nature of Leadership
Before examining what philosophy offers, we must ask: what is leadership? Too often leadership is conflated with management—the skills of planning, organizing, and controlling. But management is about systems; leadership is about meaning. It is a relational act that requires moral courage and vision...
From What Philosophy Can Teach You About Being a Better Leader
Philosophical Thinking as a Leadership Skill
Philosophical thinking is not abstract speculation; it is the disciplined pursuit of clarity. Leaders who can think philosophically stand apart because they dare to interrogate both their assumptions and the narratives of their organizations. Every company has its collective mythology—stories that j...
From What Philosophy Can Teach You About Being a Better Leader
About David Lewis
David Lewis is a British psychologist and author known for his work in consumer behavior and neuromarketing. He founded Mindlab International and has written extensively on the psychology of shopping and emotional responses to marketing stimuli.
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David Lewis is a British psychologist and author known for his work in consumer behavior and neuromarketing. He founded Mindlab International and has written extensively on the psychology of shopping and emotional responses to marketing stimuli.
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