Dan Sullivan Books
Dan Sullivan is the founder of Strategic Coach, a company that provides coaching programs for entrepreneurs. Benjamin Hardy, PhD, is an organizational psychologist and bestselling author known for his work on personal development and motivation.
Known for: Who Not How, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less, The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success, Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
Books by Dan Sullivan
Who Not How
This book presents a paradigm shift in productivity and success thinking. Instead of asking 'How can I do this?', the authors encourage readers to ask 'Who can help me achieve this?'. By focusing on c...
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
In this book, Dan Sullivan and Benjamin Hardy explain how achieving ten times growth is actually easier than doubling your results. They argue that focusing on what truly matters and eliminating distr...
The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success
In this book, strategic coach Dan Sullivan and organizational psychologist Benjamin Hardy explain how to shift your mindset from focusing on the gap between where you are and where you want to be, to ...
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
This book presents a transformative mindset shift: instead of asking 'How can I achieve this?', ask 'Who can help me achieve this?'. Dan Sullivan and Benjamin Hardy explain how collaboration and lever...
Key Insights from Dan Sullivan
The Limitation of 'How'
Every time you ask 'How can I do this?', you unknowingly chain yourself to your own limitations. You begin to measure your potential by the hours you can work and the skills you already have. This kind of thinking breeds exhaustion and narrow progress. You start filling your schedule with tasks that...
From Who Not How
The Power of 'Who'
The moment you exchange the question 'How can I do this?' for 'Who can help me achieve this?', you rewrite the rules of productivity. This is the heartbeat of transformation—the 'Who Not How' philosophy. When you connect your vision to the right people, you unleash exponential growth. Every great a...
From Who Not How
Understanding the 10x vs. 2x Mindset
The essence of the 10x concept is not mathematical success—it’s psychological liberation. As Dan and Benjamin explain, 2x thinking is grounded in the logic of optimization: you take what currently works and try to make it slightly better. That’s what most entrepreneurs do. They refine systems, impro...
From 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Unique Ability: The Core of Exponential Growth
Dan Sullivan’s coaching philosophy centers around one powerful idea: each person possesses a *Unique Ability*—a blend of talents, passion, and energy that produces extraordinary results when fully engaged. To achieve 10x growth, you must identify that Unique Ability and organize your life around it....
From 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Understanding the Gap: Why You Feel You’re Never There Yet
Let me begin with the heart of the problem—the Gap mindset. When you set standards based on an ideal, you are measuring yourself against something that doesn’t exist. Ideals are like the horizon: no matter how far you walk, they remain unreachable. The human imagination is unlimited, and while that ...
From The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success
Discovering the Gain: The Art of Measuring Backward
The alternative to the Gap is the Gain. The Gain mindset asks you to measure your current situation not against an imagined future but against a real, measurable past. Where were you a year ago? What skills have you built? How have your relationships deepened? This is measurement grounded in reality...
From The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success
About Dan Sullivan
Dan Sullivan is the founder of Strategic Coach, a company that provides coaching programs for entrepreneurs. Benjamin Hardy, PhD, is an organizational psychologist and bestselling author known for his work on personal development and motivation.
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Dan Sullivan is the founder of Strategic Coach, a company that provides coaching programs for entrepreneurs. Benjamin Hardy, PhD, is an organizational psychologist and bestselling author known for his work on personal development and motivation.
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