Bart De Langhe, Stefano Puntoni Books
Bart De Langhe is a professor of marketing and behavioral scientist known for his research on consumer judgment and decision-making. Stefano Puntoni is a professor of marketing at the Wharton School, University of Pennsylvania, specializing in consumer behavior, identity, and technology.
Known for: Decision-Driven Analytics: Leveraging Analytics to Make Better Business Decisions
Books by Bart De Langhe, Stefano Puntoni
Decision-Driven Analytics: Leveraging Analytics to Make Better Business Decisions
Decision-Driven Analytics explains how organizations can use data and analytics to improve decision-making rather than focusing solely on data collection or model building. The authors emphasize aligning analytical efforts with strategic business questions, integrating human judgment with quantitative insights, and fostering a decision-oriented culture within organizations.
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The Decision Context
Every meaningful analysis begins not with data, but with a decision. In the opening chapters, we describe what we call the 'decision context'—the landscape in which organizational decisions take shape. Before analysts open databases or build models, they need to understand the stakes, the actors, an...
From Decision-Driven Analytics: Leveraging Analytics to Make Better Business Decisions
From Data to Decisions
Data by itself is inert. The real art lies in translating data into insights that inform action. In this section, we discuss how to make that translation happen. Organizations often mistake data-driven approaches—collect everything, analyze later—for smart analytics. But as we argue, being data-dri...
From Decision-Driven Analytics: Leveraging Analytics to Make Better Business Decisions
About Bart De Langhe, Stefano Puntoni
Bart De Langhe is a professor of marketing and behavioral scientist known for his research on consumer judgment and decision-making. Stefano Puntoni is a professor of marketing at the Wharton School, University of Pennsylvania, specializing in consumer behavior, identity, and technology. Together, t...
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Bart De Langhe is a professor of marketing and behavioral scientist known for his research on consumer judgment and decision-making. Stefano Puntoni is a professor of marketing at the Wharton School, University of Pennsylvania, specializing in consumer behavior, identity, and technology. Together, t...
Bart De Langhe is a professor of marketing and behavioral scientist known for his research on consumer judgment and decision-making. Stefano Puntoni is a professor of marketing at the Wharton School, University of Pennsylvania, specializing in consumer behavior, identity, and technology. Together, they combine academic expertise and practical insights to help organizations make smarter, evidence-based decisions.
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Bart De Langhe is a professor of marketing and behavioral scientist known for his research on consumer judgment and decision-making. Stefano Puntoni is a professor of marketing at the Wharton School, University of Pennsylvania, specializing in consumer behavior, identity, and technology.
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