Anthony Pratkanis Books
Anthony Pratkanis is a professor of psychology at the University of California, Santa Cruz, known for his research on social influence and persuasion.
Known for: Age of Propaganda: The Everyday Use and Abuse of Persuasion
Books by Anthony Pratkanis
Age of Propaganda: The Everyday Use and Abuse of Persuasion
Originally published in 1991, *Age of Propaganda* explores how persuasion operates in modern society, examining the psychological mechanisms behind advertising, political messaging, and media influence. The authors, both social psychologists, analyze how propaganda techniques shape public opinion and behavior, offering insights into resisting manipulative persuasion.
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Historical Overview of Propaganda
Propaganda did not begin with modern marketing; it’s as old as organized society itself. The word itself comes from the 17th century Congregatio de Propaganda Fide — the Catholic Church’s department for spreading the faith. But long before that, rulers, priests, and generals understood that mass per...
From Age of Propaganda: The Everyday Use and Abuse of Persuasion
Psychological Foundations of Persuasion
To understand persuasion, we must first understand people. Persuasion works because it taps the underlying architecture of how humans form attitudes and make decisions. Aronson and I draw upon decades of social psychological research to show that our beliefs are rarely the product of logical deliber...
From Age of Propaganda: The Everyday Use and Abuse of Persuasion
About Anthony Pratkanis
Anthony Pratkanis is a professor of psychology at the University of California, Santa Cruz, known for his research on social influence and persuasion.
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Anthony Pratkanis is a professor of psychology at the University of California, Santa Cruz, known for his research on social influence and persuasion.
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