Anthony G. Greenwald Books
Greenwald is a professor of psychology at the University of Washington and co-developer of the Implicit Association Test (IAT).
Known for: Blindspot: Hidden Biases of Good People
Books by Anthony G. Greenwald
Blindspot: Hidden Biases of Good People
Blindspot: Hidden Biases of Good People explores the concept of implicit social bias—unconscious attitudes and stereotypes that affect how people perceive and act toward others. Drawing on decades of psychological research, Banaji and Greenwald reveal how these hidden biases shape decisions and behaviors, even among well-intentioned individuals. The book encourages readers to recognize and mitigate their own implicit biases to promote fairness and equality.
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Implicit Social Cognition and the Birth of the IAT
When we first introduced the concept of implicit social cognition, the scientific community was only beginning to understand how unconscious thought shapes social behavior. Traditional views of prejudice focused on explicit beliefs—statements a person could consciously endorse or deny. Yet these exp...
From Blindspot: Hidden Biases of Good People
The Duality of Mind: Explicit Beliefs and Implicit Biases
One might assume that consistency between values and behavior defines moral integrity. Yet psychology teaches us that the human mind can harbor contradictions without noticing them. Explicit beliefs reside in deliberate thought—they are the principles we articulate, the positions we defend. Implicit...
From Blindspot: Hidden Biases of Good People
About Anthony G. Greenwald
Greenwald is a professor of psychology at the University of Washington and co-developer of the Implicit Association Test (IAT).
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Greenwald is a professor of psychology at the University of Washington and co-developer of the Implicit Association Test (IAT).
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