Angus Campbell Books
Angus Campbell (1910–1980) was an American social psychologist and a pioneer in survey research.
Known for: The American Voter
Books by Angus Campbell
The American Voter
The American Voter is a landmark study in political science that analyzes the behavior of American voters during the 1952 and 1956 presidential elections. Using survey data from the University of Michigan’s Survey Research Center, the authors developed the 'Michigan model' of voting behavior, emphasizing the role of party identification, candidate evaluation, and issue orientation in shaping electoral decisions.
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The Theoretical Framework: A Psychological Model of Political Behavior
Our theoretical framework begins from a simple observation: political choices are not purely rational calculations but expressions of psychological attachment. We posited that political behavior can best be understood as the outcome of a long-term identification with a political party, a bond that o...
From The American Voter
Party Identification: The Core Determinant of Voting Behavior
Our analysis of the survey data quickly confirmed that party identification was the single strongest predictor of how Americans voted. Supporters of the Democratic and Republican parties rarely crossed party lines, even when issues or candidates changed. In 1952 and 1956, the overwhelming majority o...
From The American Voter
About Angus Campbell
Angus Campbell (1910–1980) was an American social psychologist and a pioneer in survey research.
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Angus Campbell (1910–1980) was an American social psychologist and a pioneer in survey research.
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